WE are
content for Commerce.
VIDEO SOURCE: VICE/CNE/GOODNEWS AUDIO SOURCE: YOUTUBE DO WHAT YOU CAN'T -CASEY NEISTAT
a content marketing solution standing at the edge of
storytelling.commerce.culture.
a content marketing solution standing at the edge of storytelling.commerce.culture.
A COLLECTIVE OF DEDICATED CONTENT EXPERTS.
We are not an agency.
We are a brain trust of award-winning talent.
We structure your dedicated expert team based on your unique brand goals and needs.
With an adaptive, agile operating model delivering maximum value and ROI.
We believe in quality over quantity, striking the balance of creative sophistication and ingenuity.
CONTENT MARKETING STRATEGY
SOCIAL MEDIA
Content Ecosystem Design + Optimization
Brand/Product Integrations
Talent Engagement + Contracting
Experiential Activations
Public Relations + Communications
Our Work
Our Team
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David Lopez Rotzetter
FOUNDER
With over 20 years of content experience, David’s unique storytelling and creative approach has given him the opportunity to take on noteworthy Strategic leadership roles and critical business challenges throughout his career.
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KRISTIN-MARIE PERICANO
COO/ ATG VENTURES PARTNER
Kristin brings over two decades of Operational Experience to Good News Creative. As a Key Member of our Senior Leadership Team, KM will oversee our Operational Strategy, growth
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MELINA MANASSE
CHIEF TALENT OFFICER
As Part of the GOOD NEWS Senior Executive Leadership, Melina Manasse will provide Talent Solution s and strategy to our client partners and as well as GOOD NEWS internal team, she is a key pillar of GOOD NEWS Creative “Flex Impact” philosophy.
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JORDAN REIN
ART DIRECTOR & HEAD OF DESIGN
Jordan Rein is a Creative/Design Director with nearly 20 years of experience working both agency-side and client-side with some of the best ever to do it.
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COURTNEY VERDIER
HEAD OF STRATEGIC SERVICES
Former key member of CONDE NAST senior global leadership team, responsible for the strategic business and creative mapping of its commercial and go to market plan, and industry thought leadership, research and global intelligence reports.
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TAYLOR MICHELLE GERARD
CREATIVE STRATEGY LEAD
NYC-born and bred, results-driven creative content marketer. More about me? I design stickers for fun, my Animal Crossing island took me 100 hours to perfect, I’m passionate about obscurities of the mind and subcultural phenomena, and I’m cringing through writing about myself at this very moment.
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SIMON SANKARAYYA
EXECUTIVE CREATIVE DIRECTOR
Simon brings over 3 decades of experience in the Creative field, with an holistic understanding of the creative process and omnichannel execution. As an Experienced Executive and Creative Director, with a demonstrated history of working in the entertainment industry.
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REGGIE VAN NURDEN
EXECUTIVE CREATIVE DIRECTOR
Reginald is a NYC based Creative Director specializing in 360 campaigns across fashion, luxury and lifestyle brands.
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BRUNO TORÉ
PRODUCTION SERVICES LEAD
A passionate cinephile, and a versatile filmmaker with over 20 years of industry craft experience, directing, producing, and Editorial. Bruno's passion for storytelling lead him to become one of the best Post production experts, honing the power of the editorial composition and process.
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COLLEEN COUGHLIN
CREATIVE OPERATIONS LEAD
With over 15 years of operational experience in building high-performing systems and driving operational excellence, Colleen brings her ability to streamline processes, optimize workflows, and implement strategic solutions to the Goodnews Creative team.
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Czarina Hasbani
HEAD OF ACCOUNT SERVICES
Czarina brings 12+ years of experience working at Top tier Creative Agencies 72&Sunny and Mother, where she oversaw strategic and award winning brand such as Target, Facebook, 76ers, Cheerios, Carl's Jr/Hardee's and 23andMe, managing complex and challenging creative executions.
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MATT SCHOEN
CHIEF DESIGN OFFICER EMERITUS
Where to start, Matt created GOODNEWS personality and voice in more than one way. Matt was a humble genius, his kindness, smile and generally calm and composed voice always ready to help, support or find a solution to whatever you brought to his attention.
DAVID LOPEZ ROTZETTER
Founder/CEO
With over 20 years of content experience, David’s unique storytelling and creative approach has given him the opportunity to take on noteworthy strategic leadership roles and critical business challenges throughout his career.
KRISTIN-MARIE PERICANO
COO/ ATG Ventures Partner
Kristin brings over two decades of operational experience to Goodnews Creative. As a key member of our senior leadership team, KM will oversee our operational strategy, growth and success.
MELINA MANASSE
Chief Talent Officer
As part of the Goodnews senior executive leadership, Melina Manasse will provide talent solutions and strategy to our client partners and as well as Goodnews internal team, she is a key pillar of Goodnews Creative “Flex Impact” philosophy, putting the client‘s specific needs and objective at the core of its team structure instead of imposing the more traditional rigid creative agency approach.
COURTNEY VERDIER
Head Of Strategic Services
Former key member of Condé Nast senior global leadership team, responsible for the strategic business and creative mapping of its commercial and go-to-market plan, and industry thought leadership, research and global intelligence reports.
CZARINA HASBANI
Head of Account Services
Czarina brings 12+ years of experience working at top tier creative agencies 72andSunny and Mother, where she oversaw strategic and award winning brands such as Target, Facebook, 76ers, Cheerios, Carl's Jr/Hardee's and 23andMe, managing complex and challenging creative executions and, most importantly, developing long-lasting relationships and a spotless reputation in her field.
TAYLOR MICHELLE GERARD
Head of Creative Strategy
NYC-born and bred, results-driven creative content marketer. More about me? I design stickers for fun, my Animal Crossing island took me 100 hours to perfect, I’m passionate about obscurities of the mind and subcultural phenomena, and I’m cringing through writing about myself at this very moment.
SIMON SANKARAYYA
Executive Creative Director
Simon brings over 3 decades of experience in the creative field, with an holistic understanding of the creative process and omnichannel execution. As an experienced Executive and Creative Director, with a demonstrated history of working in the entertainment industry.
REGGIE VAN NURDEN
Executive Creative Director
Reginald is a NYC based Creative Director specializing in 360 campaigns across fashion, luxury and lifestyle brands.
JORDAN REIN
Art Director & Head Of Design
Jordan Rein is a Creative/Design Director with nearly 20 years of experience working both agency-side and client-side with some of the best to ever do it.
BRUNO TORÉ
Production Services Lead
A passionate cinephile, and a versatile filmmaker with over 20 years of industry craft experience, directing, producing, and editorial. Bruno's passion for storytelling lead him to become one of the best post production experts, honing the power of the editorial composition and process.
COLLEEN COUGHLIN
Creative Operations Lead
With over 15 years of operational experience in building high-performing systems and driving operational excellence, Colleen brings her ability to streamline processes, optimize workflows, and implement strategic solutions to the Goodnews Creative team.
MATT SCHOEN
Chief Design Officer Emeritus
Matt created Goodnews VOICE and PERSONALITY in more than one way. For that reason, To Honor him and his world view, GOODNEWS will dedicate part of it profits fueling investments in Cancer Research + Patient Support, New Orleans Center For Creative Arts Foundation and Laguna Gloria Memorial Bench.